Ultraperfekt relies on ChatGPT for Findea web relaunch

The fiduciary platform Findea has given its website Findea.ch a comprehensive relaunch. The new digital experience is technologically based on Webflow and was visually designed and implemented by the agency Ultraperfekt. A special feature of the project was that the entire blog area was automatically translated, revised and reintegrated by integrating the ChatGPT API - without any manual content maintenance.

Linguistically inclusive blog

At the heart of the relaunch was the vision of integrating the formerly external blog directly and multilingually into the new website. Based on 718 German-language articles, an editorial foundation was created that is now accessible in French, Italian, English and German. A total of 2,141 blog articles were automatically translated and integrated. According to Ultraperfekt, this is an "unprecedented use of artificial intelligence in the field of content localization".

AI instead of manual migration

What would traditionally have involved a huge amount of manual work was elegantly solved by the targeted use of ChatGPT technology. Not only translations, but also the generation of missing content, metadata and structured text elements took place automatically - validated by an intelligent checking system that ensured quality. This completely relieved the burden on content managers and significantly accelerated the rollout.

For Findea.ch CMO Mattia Piccoli, the new website is more than just a technical update: "With this project, we are showing how AI does not replace us, but complements us in a meaningful way - by automating repetitive tasks and freeing up creative resources."

Responsible at Ultraperfekt (implementation): Mathieu Cailleaud (Co-Founder and Head of Design & Innovation), Thomas Kendlinger, (Co-Founder and Head of Strategy).