Philoro and Cash.ch launch advertising cooperation
Precious metals dealer Philoro and Cash.ch, the business and finance portal operated by Ringier Medien Schweiz, are launching an advertising partnership. Philoro will display real-time prices for physical precious metal products on various subpages of Cash.ch.
On Cash.ch, for example, the real-time prices of products such as the 20-franc gold vreneli or the 1 ounce gold bar are displayed. The value of these tradable, physical gold products is interesting for both buyers and sellers, explains Philoro CEO Christian Brenner: "While the most common financial platforms only show the price of gold, Cash.ch readers now benefit from real-time information on the prices of common precious metal products." This means that comparisons can now be made with what the house bank is offering, Brenner continues.
"Fixed integrations are a very popular advertising format at Cash.ch," adds Thierry Hansen, Head of Sales Ringier Advertising. "The short distance between the placement and the trade as well as the strong thematic reference make it extremely attractive for both the user and the advertising client."
The prices of the most common physical precious metal products are displayed on Cash.ch in the "Commodities & Precious Metals" section. For example, on the pages showing the prices of gold, silver, platinum and palladium in the various currencies. The product selection rotates and prices are updated every five minutes.
