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  • Big Picture
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Job Change

FDP National Councilor Fathi Derder becomes new Editor-in-Chief of L'Agefi

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Apps

World first: Migros launches product recognition in the Migros app

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Campaigns

"Hochgenuss '17": 100 guests - 100 unique menu cards

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Commerce

Brand safety: advertising clients increase pressure on media providers and agencies

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Last but not least

Personalized toys

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MarKom

North Face: New brand identity for a new chapter of Heberlein

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MarKom

Three reasons why brand bidding on third-party brands is not worthwhile

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Commerce

Brand bidding is not worthwhile

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Campaigns

Sihlcity turns 10 and says thank you spectacularly

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Job Change

The Belcom marketing unit starts with a new organization

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Media

Bertelsmann increases profit thanks to RTL and services business

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Big Picture

Content marketing: How the best customers find you

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

Posts pagination

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