World first: Migros launches product recognition in the Migros app
One click and your smartphone immediately displays recipes, reviews and other information about Migros products. With this innovation, Migros wants to demonstrate its courage for transparency, among other things.
In the future, anyone standing in front of a package of risotto and not yet sure what to cook with it can simply pull out their smartphone. One scan and they'll receive Migusto recipe suggestions. One click and they can also find out what other Migros customers think of the product and how much energy they get from 100 grams of rice.
80,000 product reviews from the Migipedia dialog platform, 2,000 recipes from the new Migros cooking platform Migusto, and comprehensive product information on nutritional values or labels, for example: this knowledge on over 5,000 Migros products is now available to users of the Migros app. The whole thing works very simply: The Migros app recognizes a particular product by its packaging and provides the desired information at the click of a button.
Discover allows customers to see products through completely different eyes - whether in the store, on the road, or at home. Accordingly, the additional information on the products is also presented in an augmented reality look and feel. Customers no longer have to laboriously search for information on various platforms, but receive it directly from the product. And Migros guarantees transparency: even critical ratings and high calorie counts are quickly visible.
World premiere in the retail trade
Technically, this application, which Migros is the first retailer in the world to offer its customers, works by recognizing images of product packaging. The 5,000 products currently recorded include Migros' own brands, but also third-party brands that are linked with information from the products.migros.ch, Migusto.ch and Migipedia.ch platforms. The number of products is constantly being expanded.
"Product information, recipes and reviews have been around at Migros for a long time. What's brilliant about Discover is that it starts with the individual product and provides our customers with the right information in the right place at the right time - all on their smartphone," Hansueli Siber, head of marketing at Migros, said happily in a statement.
All users of the Migros app can now use the Discover function if they have made all updates.
