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Primcom übernimmt PR-Mandat für Lugano Region. Quelle: zvg
Budgets

Primcom Lugano Region: New PR Contract for the Ticino Destination

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Adam fordert eine Entschädigung vom Apfel. Quelle: zvg
Campaigns

Apple Day: When Adam and Tell Write Letters

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Marcello Tassone wird Standortförderer Ostschweiz. Quelle: zvg
Job Change

Interact Media Group: Marcello Tassone Appointed Regional Development Representative for Eastern Switzerland

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Media

30 Years of blue: From the clatter of modems to Champions League celebrations

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Neuer Geschäftsleiter übernimmt per sofort. Quelle: zvg
Job Change

Ueli Kneubühler to Become the New Deputy Editor-in-Chief of Bilanz

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Eiselin und Probst fordern neue Führungskultur. Quelle: zvg
Branding

Brand and Leadership: Why Strategy Fails Without Action

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E. Tanner, L. Vonn, R. Federer und U. Kessler mit den Bergkristallen. | Bild:zVg
Awards

«Unlike Anyone Else»

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Holden designt Jeansjacken aus HCD-Jerseys. Quelle: zvg
Creativity

brinkertlück HCD Ladies: Jerseys Become Fashion Statements

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Plakate werben für Zürcher Reparaturbonus. Quelle: zvg
Campaigns

"Freshly Repaired" Campaign: Zurich Sells Repairs as "Fresh Goods"

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Heads erneuert den Markenauftritt des Festivals. Quelle: zvg
Budgets

Lucerne Festival Brand Identity: Heads Shapes the Brand's Future

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Media

Goldbach Merges Goldbach Audience AG with Goldbach Media AG

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Konsumenten wünschen sich realistische Werbung. Quelle: zvg
MarKom

Gisler Report on AI in Advertising: Why Many Are Calling for a "Fairness" Label

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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