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Schilling und Lajosbanyai feiern 20 Jahre. Quelle: zvg
Digital

20 Years of ad agents: From Search Engine Pioneer to Full-Funnel Partner

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Sabrina Huwiler wird Head of Consulting. Quelle: zvg
Job Change

Sabrina Huwiler Takes on a Consulting Role at Andy Was Right

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Tincan zählt schweizweit rund 50 Mitarbeitende. Quelle: zvg
Business

Tincan Rapperswil: A New Creative Factory for Eastern Switzerland

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Bibliotheken bleiben als Aufenthaltsort beliebt. Quelle: zvg
Media usage

Swiss Library Statistics: E-Media on the Rise

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Prof. Dr. Marcus Schögel. | Bild: gfm
MarKom

Black-Box Marketing

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Hella Studio gestaltet neue YB-Kampagnen. Quelle: zvg
Budgets

Hella Studio Young Boys: “Forever Young Boys” as the Guiding Principle

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Neues Whitepaper deckt teure Kundenlücken auf. Quelle: zvg
Branding

Gaps in the Customer Experience: Where Brand Promises Fall Short

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SRG spart 270 Millionen Franken. Quelle: zvg
Media

SRG Cost-Cutting Measures: 80 Million Swiss Francs Set for 2027

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Animation visualisiert weltweite Schweizer Handelsströme. Quelle: zvg
Campaigns

Seed for economiesuisse: Trade Data Since 1921 as a Film

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Creativity

Céleste Spahić, Tech Philosopher: «AI Asks Questions, Humans Think» | Text Akademie Podcast #51

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Denkwerk erneuert das Design von Digital Republic. Quelle: zvg
Branding

Digital Republic Rebranding: Freedom Also Means Staying

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Zattoo automatisiert CTV-Werbegeschäft mit goTom. Quelle: zvg
Media

Zattoo goTom: How to Make CTV Advertising More Effective

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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