Primcom Lugano Region: New PR Contract for the Ticino Destination
The PR agency Primcom is handling media relations for the Lugano Region in German-speaking Switzerland and southern Germany. With this move, the agency is expanding its tourism portfolio to include another Swiss destination.
Primcom, a PR agency specializing in the tourism sector, is further expanding its market position in Switzerland as a vacation destination. With Primcom Lugano Region, another Swiss destination has been added to the agency’s portfolio, which already includes Engelberg-Titlis, Made in Bern, Pontresina, Rigi, Silvaplana, and Zug Tourism, among others.
Primcom Takes Over Communications for the Lugano Region
The PR agency Primus Communications GmbH, or Primcom for short, has expanded its portfolio to include another Swiss vacation region: Primcom is now supporting the Lugano Region team with communications in German-speaking Switzerland and southern Germany. Lugano Region is responsible for promoting and marketing the tourism offerings of the Lugano region, which includes not only Lugano itself but also the regions of Capriasca, Ceresio, Malcantone, and Vedeggio.
«As a public institution, Lugano Region—the regional tourism organization for the greater Lugano area—has put the PR contract for the Lugano region out to bid again. We look forward to working with Primcom in Zurich and Berlin over the next four years,» says Mattia Bertoli, deputy director and interim director. «The domestic market, which ranks first in terms of the number of overnight stays, remains a priority for us and requires a sustained commitment to communication.»
Cooperation Between Zurich and Berlin
«We, too, are very pleased to be able to support the Lugano Region effective immediately and to bring even more media attention to this beautiful region,» says Stephanie Günzler, a consultant at Primcom in Zurich, who is managing the account together with Nina Aryapour of Primcom Germany.
According to its own information, the Lugano Region, with a team of more than 50 employees, is responsible for promoting and marketing the Lugano region’s tourism offerings, developing ad hoc regional products for visitors, providing support and information to tourists, maintaining the region’s network of hiking and mountain biking trails, financing events, and administering the visitor’s tax.
Primus Communications GmbH has been operating in the Swiss market since 2005. In 2012, Primcom opened a branch in Vienna, followed by another in Berlin in 2015. According to the agency, it offers its clients a full range of services in the areas of internal and external communications with a focus on the travel industry—from comprehensive PR consulting and marketing support to corporate communications.
For more information about Primcom, visit https://www.primcom.com.
