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Commerce

"Artificial intelligence is changing the rules of the game in business"

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Campaigns

Big ideas?

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MarKom

"SRG frontal attack on SMEs": CMF protests against new Admeira subsidiary

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Digital

800 pages of intimate data: What Tinder knows about its users

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Commerce

"Marketeers need to combat three things: impatience, openness to anything new, platform diversity"

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Awards

Geberit wins the Swiss Annual Report Rating 2017

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MarKom

Technical jargon: What does shadowing mean?

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Digital

Study identifies high price volatility for social media advertising

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MarKom

Ordering food online is booming

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ShowBiz

The economic driver Davos

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Campaigns

Butcher Rottmann Bürge organizes summit of Swiss cheese culture

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Media

The creative ranking 2018ff with new magic formula 7 + 3

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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