Study identifies high price volatility for social media advertising
The Zurich-based MarTech company Mediahead has published a study that takes a closer look at price volatility in social video advertising—and identifies enormous potential for cost savings
Given the ever-growing budgets for social media advertising, it's surprising how little marketers know about the volatility of buying prices. As a result, advertisers waste a lot of money without realizing it. Based on a campaign for a global FMCG brand, Mediahaed identified eight factors that are subject to huge fluctuations when buying ads on Facebook, Instagram, Twitter and YouTube.
You can find the most important results in the slideshow above.
The whole study (English) can be downloaded at this Link can be downloaded.
