Future without cookies: Nexoya wants to revolutionize marketing attribution
How can marketing be managed efficiently when cookies are phased out and platform data is inconsistent? Nexoya aims to provide the answer with its new «Attribution» feature: a privacy-compliant solution designed to enable cross-channel campaign optimization without cookies or pixels.
In a practical test with Generali Austria, Nexoya achieved an 18.8 percent increase in online leads. Around 200 experts learned about the new process and its results at Dmexco.
AI instead of cookies
Nexoya has been a pioneer in the field of AI-driven performance marketing solutions since 2018. With the new attribution, the company is responding to a core problem in the industry: measuring advertising effectiveness under stricter data protection conditions.
The regression-based model analyzes historical time series data, which is updated monthly, and also conducts weekly mini-experiments. This allows the actual impact of each channel to be precisely determined - without cookies. The system delivers reliable, weekly updated budget recommendations across all marketing channels.
Roger Gatti, VP of Product and Marketing at Nexoya, says: "Over 60 percent of marketers no longer trust their attribution metrics. Our new function creates transparency - and becomes a strategic co-pilot for CMOs."
Practical proof at Generali
Generali Austria used the new attribution for data-based control of its online campaigns. Romina Knaus, Digital Media Manager at Generali Austria, explains: "The data-based insights replace speculation with precision. This enabled us to generate 18.8 percent more leads." For Nexoya CEO Marco Hochstrasser, the feature marks a turning point: "We combine statistical models with continuous experimentation. This gives every marketing team an adaptive co-pilot that deploys budgets where they really have an impact.
With this innovation, Nexoya wants to make a name for itself as a pioneer in transparent, AI-supported marketing management - and provide the industry with an answer to the cookie-free future
