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MarKom

New Lufthansa image - or: When the logo change takes seven years

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Campaigns

Which Big Mac do you need? TBWA\Zurich launches new campaign for McDonald's

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Media

Anniversary party: Radio 105 launched 20 years ago as Switzerland's first youth radio station

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Job Change

A breath of fresh air at Boutiq

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MarKom

Fiat TV commercial has broken the law in Austria

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Media

Offensive in the mobile communications market: Is UPC planning to swallow Salt or Sunrise?

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Business

Ex-Watson and Tamedia employees found new digital content agency

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MarKom

At 50, you're old ... enough to know what you want and can do

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MarKom

More power for email marketing

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Media

Syndicom and Imprint criticize: "SDA Board of Directors does not want real arbitration".

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Campaigns

Lidl lets users set up their own store via "My Lidl Switzerland" app

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Awards

Swiss Sponsorship Awards 2018: Audience corrects jury decisions

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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