At 50, you're old ... enough to know what you want and can do

Who says that older people are helpless? On the contrary, they are the ones who decide elections, company fates and product successes. From a business point of view, it is downright criminal to neglect the rapidly growing target group over 50, and the former HR manager Helmut Muthers, himself an "old hand", provides a witty introduction to the subject, backed up by figures and studies. He then derives two major strategies: for the 50+ generation as customers and as employees. Muthers' ideas may not be new, but they are practicable and well presented. They stimulate discussion of a topic we tend to turn a blind eye to: the ageing population - and our own ageing.GetAbstract recommends this food for thought to all entrepreneurs, but especially marketers and HR professionals.getAbstract rating: 7Implementability: 7Innovation level: 6Style: 8

Publisher: Plassen VerlagYear of publication: 2017Pages: 251ISBN: 9783864705090