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  • Big Picture
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Job Change

Bernard Maissen new Head of the Media Division at the Federal Office of Communications

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Job Change

Anja Hermann joins Adello's Board of Directors

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MarKom

CMOs hardly increase advertising expenditure and rely on content marketing instead

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Commerce

Digital transformation as a live experience

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Awards

Weischer.Media extends the entry deadline for the Young Lions Media Competition

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Big Picture

Book tip: Buyer Personas

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Job Change

Oliver Schönfeld new in the management of TWmedia in Basel

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MarKom

Travel easier

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Digital

Nordic sober - Spotify ventures unusual IPO

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Last but not least

Switzerland, Sweden, whatever

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Job Change

Thomas Passen builds up the content marketing business for Ringier Publishing Switzerland

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Big Picture

The Easter bunny comes from Cover Media

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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