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  • Big Picture
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Awards

Walker wins two D&AD pencils with Trump ad for Kein & Aber

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Last but not least

In April this McDonald's campaign does what the weather wants

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MarKom

Source and Open Up implement relaunch of Swissgrid's annual report

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Commerce , MarKom

Interview with Remo Girard: "Marketing Automation is like a V8 engine".

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Digital

Google parent company Alphabet increases profits and revenues strongly

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Digital

BVDW survey: advantages and disadvantages of artificial intelligence balance each other out

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Last but not least

Brussels on the pedestal

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Campaigns

Jung von Matt/Limmat refines the communication of Emmi Kaltbach

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MarKom

The House wins pitch for Klubschule Migros

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Awards

Young journalist Anna Shemyakova wins the Imholz sponsorship award

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Big Picture

Book tip: Service Design

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MarKom

Coop merges Siroop and Microspot into one brand

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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