Jung von Matt/Limmat refines the communication of Emmi Kaltbach
Jung von Matt/Limmat launches Emmi Kaltbach's new image for Switzerland and selected markets. The multi-stage campaign focuses on the interplay between the climatically unique Kaltbach cave and the traditional craftsmanship of the master cheesemakers who refine the high-quality Swiss cheeses.
A multi-stage campaign and a new claim were developed for Switzerland, Germany, Scandinavia, the Netherlands, Belgium, the USA and Canada for the Emmi Kaltbach brand with its top-quality cave-aged Swiss cheeses. At the heart of the campaign are a commercial and a key visual, which dramatize the refinement of Kaltbach cheese with the interplay of cave and master. The claim "Kaltbach. Refined by Höhle and Meister" will be played out with further measures such as a new website and a brand film by the end of the year.
In collaboration with director Raf Wathion, a unique soundscape was created alongside the visual language to accompany the traditional craft of the cave masters.
Responsible at Emmi: Thomas Morf (Chief Marketing Officer), Nicole Grond (Global Category Head), Veronica Hilti (Group Brand Manager), Christian Achermann (Brand Manager Kaltbach), Roland Ziswiler (Head of Operations Kaltbach). Responsible at Jung von Matt/Limmat: Alain Eicher (Creative Direction), Lukas Frischknecht, Michelle Danilschenko (Art Direction), Hekuran Abdyli (Graphics), Vanessa Zwinselman, Andrea Braschler, Meret Horn (Consulting), Romana Weber, Stefan Naef (Strategy), Thomas Steiner (Client Service Director), Dennis Lück (Chief Creative Officer). External partners: Raf Wathion (Director), Martin Ruhe (DoP), Vincent Taeger (Producer), Thorne Mutert (MD CZAR), Fabrizio Rossetti (Editor), Kene Illegems (Colorist), Daniel Basle (VFX), Stella Falderbaum (Postproducer), Hans Mullens (Music Composer), Sonicville Sound & Music (Music Publisher), Jingle Jungle (Sound), Mediacom (Media Planning).
