Book tip: Service Design

Service is crucial to success - that alone is not exactly a new insight. Many a company has already trimmed its advertising slogans in this direction. But in times of digitization and increasing competition for attention, service is actually more important than ever.Service design and customer experience management radically place the customer at the center of business conduct. Inevitably, this affects not only the customer service department, but the entire company.The authors of this anthology provide a solid initial introduction to new concepts for increasing customer satisfaction. The practical examples from various industries are not detailed case studies, but the panorama is good and interesting. Get Abstract recommends the book to anyone who feels they have room for improvement when it comes to service.Get Abstract rating: 6Implementability: 6Innovation level: 7Style: 6In cooperation with Get Abstract

Publisher: NomosPublication year: 2017Pages: 201ISBN: 9783848743575