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  • Big Picture
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Campaigns

Coca-Cola lets football fans dribble with Shaqiri thanks to augmented reality

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Campaigns

Agency at the airport returns mailings for Localsearch

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Big Picture

"Marketing automation for existing customers"

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Campaigns

Musicians make construction site sound at Casino Bern

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Digital

YouTube allows subscription fees and sale of fan merchandise

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Campaigns

Christa Rigozzi poses in the current campaign of Delta Möbel and Dachcom

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Job Change

Cornelia Harder becomes owner of FCB Zurich

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Media policy

Online media, but no text offerings: Federal Council wants new rules for media funding

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MarKom

Audi magazine appears in a new look with topics such as artificial intelligence

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Apps

Alternative to online mail order: Lucerne stores present themselves in shopping app

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Media

AZ Medien and NZZ Mediengruppe have appointed management for joint venture

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Big Picture

Extension of the submission deadline for CC Award

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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