"Marketing automation for existing customers"

Many companies are so focused on acquiring new customers that they completely forget to take care of their existing customers. The authors provide numerous examples from their practical experience and show the reader how a neglected customer feels. At the same time, they explain step by step which measures are suitable for nurturing existing customers, which parts can be automated and what you should pay particular attention to in doing so.topics are also addressed that sometimes seem far removed from marketing automation for existing customers. As a result, you sometimes lose focus a little, but you gain a very broad knowledge of the topic of existing customer care. Get Abstract recommends the book to anyone working in marketing and sales.Get Abstract rating: 8Implementability: 9Innovation level: 8Style: 8In cooperation with Get Abstract, Lucerne (Logo)

Publisher: Haufe VerlagYear of publication: 2017Pages: 276ISBN: 9783648095423