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  • Big Picture
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Big Picture

Switzerland - (not) a place for big events?

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MarKom

Marketers criticize loss of quality in advertising media due to digital growth

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Media policy

"Federal Council underestimates the dramatic situation of regional media".

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Digital

Online retailers use algorithms to fight parcel thieves

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Last but not least

When gifts make a unique journey through life possible

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Campaigns

Uber launches first major brand campaign in Switzerland

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Job Change

André Ryf is the new Chief Customer Experience Officer and member of the Management Board of Advandoo

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MarKom

What is actually ... Mobile Location Based Advertising?

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Job Change

Three changes in the management of Scout24 Switzerland

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MarKom

With Trio, BENU treats itself to a health cure

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Media

CH Media cuts 200 full-time positions

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Big Picture

Distribution systems put to the test

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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