André Ryf is the new Chief Customer Experience Officer and member of the Management Board of Advandoo
Advandoo, a Zurich-based digital commerce expert, has expanded its executive team and appointed André Ryf.
At the beginning of October, André Ryf will join the Advandoo management team, which previously consisted of Adriano Zappacosta (CEO and founder) and Andreas Eggenberger (CDO and founder). The 50-year-old will take over the position of Chief Customer Experience Officer. Ryf will be responsible for the expansion of customer relationship management. In his role, he will drive forward the development of existing customers with new digital topics in addition to consulting and project tasks.
According to the press release, Ryf brings many years of project experience in the digital environment from various industries, particularly in the areas of CRM and digitalization as well as marketing automation. In the past, he has worked as both CEO and COO at two Swiss companies. He was also responsible for the German market and managed projects there.
The Zurich-based digital commerce company opened a second location in Berlin in November 2017 and is now focusing on growth in digital commerce with the expansion of its digital areas and the appointment of André Ryf.
