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  • Big Picture
  • MarKom
  • Creativity
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ShowBiz

Trade fair 2.0: Marketplace for the digital community

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Campaigns

Ka Boom for Appenzeller Alpenbitter: Between tradition and modernity

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Media usage

The 50-plus generation is digitally fit

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Social media

Micro-Influencers, Instagram Stories, Ad-Hashtag: These are the Influencer Marketing Trends

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Campaigns

The new Galaxus image campaign emphasizes the breadth of the product range

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Last but not least

New Edeka spot by Jung von Matt: Playing with the Mother's Day shitstorm

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Awards

Y&R Wunderman takes an award break in 2019

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Campaigns

Mineralquelle Adelboden: "Was macht dr Chönig?"

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Campaigns

Serviceplan Suisse presents the right hairstyle for the mini

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Campaigns

Café Royal: New brand identity with its own image campaign

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Campaigns

A new campaign by Komet for Interdiscount? Can be done

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Digital

"Customer experience is the new currency"

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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