Mineralquelle Adelboden: "Was macht dr Chönig?"
As part of its new "Dr Chönig" campaign, Mineralquelle Adelboden is asking ten competition questions about the wrestling king Matthias Glarner. The company has also launched the expansion and new construction of its headquarters in Adelboden.
For top athletes like Matthias Glarner, a lot of carbohydrates are on the daily menu. How many kilos of pasta does a wrestling king eat per week? Two or 20 kilos? These and nine other competition questions will be asked in the new campaign of Adelbodner Mineralquelle starting this week. Fans of the wrestling king have one week to find the answer to each question. They can win two tickets to the Swiss Wrestling Festival, which takes place in Zug in August, as the main prize, as well as instant prizes in the form of "swinger backpacks".
The company largely conceived the campaign itself, which also includes short films. It was supported by the Daktiv agency and Dmd Productions. The campaign was implemented in Adelboden, Interlaken, Heimberg and Bern and will be seen on social media such as Facebook and Instagram as well as on posters in the region and in advertisements in certain print media.
In addition to the campaign, the planned expansion and new construction at the company headquarters in Adelboden has also been initiated. A new hall will be built, which will increase the storage capacity for water, and new loading ramps will be built so that the company can deliver more efficiently in the future. Thus, the complete processes in order processing up to shipping will be optimized and brought up to date. In addition, the administration will be housed on an additional floor. "With this project, we are also securing the company and its 45 jobs in the long term," says Managing Director Patrick Marti, explaining the project.
