Ka Boom for Appenzeller Alpenbitter: Between tradition and modernity
The Ka Boom agency has designed and implemented a campaign for Appenzeller Alpenbitter that puts the product front and center, aiming to show that it is still cutting-edge today.
Headlines like "Start-up. Since 1902.", "Current. Since 1902." and "Evergreen. Since 1902." are intended to combine the tradition of Appenzeller Alpenbitter with modernity. The simple campaign simply shows the bottle against a straw background; in another version, the cream liqueur is shown against a brown background.
"The clear line and the deliberate reduction to the product and message ensure the greatest possible impact and optimal reception of the message," says Valerie Baumgartner, Art Director and Head of Creation at Ka Boom.
