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Business

New platform puts retailers' animal welfare labels under the microscope

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MarKom

Is the UPC deal not off the table for Sunrise after all?

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MarKom

Unclear effect of dynamic prices for ski resorts

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Social media

Twitter shows star users ads again

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MarKom

Five tactics for more customer feedback

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Media

Change of baton in the marketing management of ERF Medien

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Last but not least

Experiencing the consequences of marine pollution firsthand

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Campaigns

AMC launches lead campaign for Isoprinosine from Ewopharma

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Awards

Schnyder Advertising wins the Swiss PR Image Award 2019

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Job Change

Director Philipp Metzger leaves OFCOM

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Job Change

Simon Leu becomes new Head of Studies Audio/Radio at MAZ

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Digital

The digital transformation: a mammoth task for HR development

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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