Schnyder Advertising wins the Swiss PR Image Award 2019

The subject was photographed by Marco Schnyder on behalf of the Zermatt mountain railroads and was able to prevail against 600 applications. For the 14th time, the DPA subsidiary News Aktuell presents the PR Picture Award for outstanding photography by companies, organizations and agencies.

Marco Schnyder of Schnyder Werbung accepted the award on Thursday evening at the ceremony in the Resonanzraum St. Pauli in Hamburg: "We are very happy about the award! It proves that sometimes you have to break conventions for the perfect picture. Our team had pitched their tents at over 2,500 meters the night before the shoot so that we would have the perfect lighting conditions first thing in the morning. So when I woke up in my tent and lifted my head, I knew now I had to pull the trigger. So I was able to capture my awakening in front of one of the most impressive mountains in the world."

Eljub Ramic, Managing Director of News Aktuell Switzerland on the winning photo: "The Matterhorn is one of Switzerland's landmarks and has already been photographed many times. With the winning picture, Marco Schnyder has succeeded in taking an unusual perspective and thus telling a new story. One feels transported directly to the mountain lake and immediately wants to climb to the top. If a picture triggers this desire to travel, then the destination marketing has done everything right."

The award ceremony at the Resonanzraum St. Pauli in Hamburg was hosted by TV, radio and event presenter Sabrina Ziegler and presenter Carsten Spengemann. Singer Aneta Sablik, winner of RTL's hit format "Deutschland sucht den Superstar," performed songs by Beyoncé, Whitney Houston and Rita Ora, among others, in front of around 250 invited guests from the media and PR industry.

For Germany, the winner this year was the picture "Elbphilharmonie in the fog", submitted by Hamburg Marketing. The best PR picture of the year from Austria is the photo "Water in motion" by Kärnten Werbung Marketing und Innovationsmanagement.

All winning images are published here: Pr-bild-award.de/winner2019

PR PICTURE OF THE YEAR 2019 SWITZERLAND

"A Perfect Day!" Schnyder Advertising / CH Marco Schnyder

THE PR PICTURE OF THE YEAR 2019 GERMANY 

"Elbphilharmonie in the fog" Hamburg Marketing / D Photo: Konstantin Beck

PR PICTURE OF THE YEAR 2019 AUSTRIA

"Water in motion" Carinthia Advertising Marketing and Innovation Management / A Michael Stabentheiner

CATEGORY NGO

Place 1: "The LIFEBOAT Experiment" Attention! for Sea-Watch / D Michael Seidler 

2nd place: "Blessing? Runs!" Children's Missionary Agency 'Die Sternsinger' / D Benne Ochs

3rd place: "ZWEIsam" Lebenshilfe Vienna / A Markus Hippmann

CATEGORY PORTRAIT

1st place: "Udo Lindenberg in the liquor bar of Panik City" Panik City Betriebs / D Tine Acke

2nd place: "Andy - TrotzDemLeben" RTL 2 Television / D Magdalena Possert

3rd place: "Gender_3" University of Communication and Design HfK / D Daniel Schmitt

CATEGORY SOCIAL MEDIA PHOTO

1st place: "HERAKUT San-Jacinto-Drive Patrick-Henry-Village Heidelberg 2018" Metropolink Festival / D Tim Überrhein

2nd place: (PR Picture of the Year Austria) "Water in Motion" Kärnten Werbung Marketing und Innovationsmanagement / A Michael Stabentheiner

3rd place: "Wedding dresses for everyone!" RTL 2 Television / D Franziska Tischmacher

CATEGORY STORIES & CAMPAIGNS (in this category there are two first 
seats)

1st place: "The last yellow telephone booth" Deutsche Telekom / D Markus Jodl

1st place: "Relaunch homepage, role reversal, joy of care" Alexianer Münster / D Erik Hinz

2nd place: "Have a good flight, Ulna!" Fraport / D Andreas Meinhardt

3rd place: "Ten generations under one roof / It`s More Fun in the Philippines" Department of Tourism Philippines / D Per-Andre Hoffmann

CATEGORY LIFESTLYE (there are two third places in this category)

1st place: "Volcano Life / It`s More Fun in the Philippines" Department of Tourism Philippines / D Per-Andre Hoffmann

Place 2: "Hand" Chemnitz University of Technology / D Jacob Müller

3rd place: "Generational Dialogue in Everyday Life" Tertianum Service / D Ulrike Sommer

3rd place: "Kreatividee tesafilm" Tesa / D Olaf Szczepaniak

CATEGORY TRAVEL

1st place: (PR picture of the year Germany) "Elbphilharmonie in the fog" Hamburg Marketing / D Konstantin Beck

2nd place: (PR Picture of the Year Switzerland) "A Perfect Day!" Schnyder Advertising / CH Marco Schnyder

3rd place: "Grindelwald, Cliff Walk" Switzerland Tourism / CH Alessandra Meniconzi