Advertising Week 6/2017 - what you can expect
The new issue of "Werbewoche" is here! We'll tell you why it's worth checking your mailbox again this time.
What role does Switzerland play in FC Bayern Munich's marketing mix?
He has worked for the football club for 21 years. He is now Chief Marketing Officer, responsible for sponsorship, events and marketing and PR for the famous Allianz Arena: Andreas Jung's rise has gone hand in hand with the rise of the club's brand in world football: 300,000 members, 626.8 million euros in turnover. In an exclusive interview, CEO Jung talks about the role of Switzerland and its fans in FC Bayern's global empire. About communication in Switzerland, Bayern's new TV channel, Hublot, Xherdan Shaqiri and Uli Hoeness' St. Gallen Olma bratwurst - the interview.
Metamorphosis of a printing company
The air is getting thinner and thinner for traditional printing companies. Everything used to be better. This is not just an empty phrase when talking about the printing industry. More and more print jobs are moving away. How should, how can things continue? Complaining is useless. The 130-year-old company Stutz Medien in Wädenswil has opted for a forward-looking strategy and recorded its thoughts on this in a book.
"The revision will make profiling more difficult".
"The total revision of data protection law is one of the biggest challenges facing the Swiss economy in the near future," says lawyer Lukas Bühlmann, owner of Bühlmann Attorneys at Law and board member of the SDV Swiss Dialog Marketing Association. In an interview with Werbewoche, he explains what lies ahead for the advertising industry.
New job profiles, old sources
Column by Karl Lüönd"Digitalization has fundamentally changed the journalism profession. I would argue that it has made it more attractive, more challenging and more complex. It was like the watch and textile industries: new technologies and new market conditions have also forced us journalists to examine our almost innate structurally conservative positions and in some cases throw them overboard."
Too small, too quiet and too humorless
The moth of Butz: "People usually write about advertising when it catches their eye, whether positive or negative. But my job is more to berate the negative advertising. Today I dedicate myself to advertising that is almost invisible."
Head of the week: Martin Rutishauser
Martin Rutishauser is a passionate copywriter. Together with Matthias Troller, he is Trollhauser, a copywriting agency for all occasions. Rutishauser likes long sentences, copywriting ads, beer and the Champions League. He finds editing work less fun.
Impact check: Powder good, advertising good
The commercials from five Swiss ski resorts were compared for the Advertising Week impact check. The humorous campaign from the Engadin St. Moritz region was the most popular. However, an image film left the most lasting impression.
Breaking out of old patterns
Media column byChristian BrändliEditor-in-chief of Zürcher Oberland Medien: "Within a relatively short period of time, the population's information behavior has once again shifted considerably. Just six years ago, only a few people used the online offerings on their smartphone or tablet. Today, these devices are omnipresent and everyone has the opportunity to keep up to date with the latest news."
Plus "13 Questions" to Nicole Trasatti, Mrs. Mügge reads "You're creative, you'll think of something!" by André Hennen, Sven Ruoss via Snapchat, Pascal Chenaux about communication planners, Beat Hürlimann about the video megatrend, the photographer's side, Claude Bürki about the blue wonder Nivea, New Campaigns, Last but not least, Debate, Style Radar, Budgets, Jobchange and much more.
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