Advertising expenditure increased significantly in May
May has been a good month for the advertising industry. Advertising spending in print media rose significantly; the cumulative increase since the beginning of the year stands at 8.6 percent, and political campaigns in this election year have increased by over 70 percent.
May was a good month for the advertising industry. Print advertising expenditure rose significantly, the cumulative increase since the beginning of the year is 8.6% and political campaigns in the current election year increased by over 70%.In the May Trend Report, Media Focus notes an increase in print advertising expenditure of 5.9% compared to the same period last year, which corresponds to print advertising expenditure of CHF 382.8 million. The cumulative increase since the beginning of the year also rose by 8.6% to CHF 1.61 billion.
Political campaigns continue to show conspicuous growth in the current election year. In May, they increased by 70.5% to CHF 1.7 million, to which the vote on the IV revision contributed significantly. Over 70% of the growth of CHF 12.3 million in the food sector is attributable to the increase in advertising pressure from the chocolate/confectionery sub-market and product range advertising. The cosmetics/personal care, energy and clothing/leisure/sport advertising markets also recorded significant year-on-year growth in May, with increases of 34%, 27% and 33.1% respectively.
By contrast, the key market of beverages declined by around CHF 2.3 million. According to Media Focus, this was due to more cautious mineral water producers. The large decline in advertising pressure for non-alcoholic and domestic beers could not be offset by the growth in foreign beers, with the entire product group declining by CHF 1.6 million.
Political campaigns continue to show conspicuous growth in the current election year. In May, they increased by 70.5% to CHF 1.7 million, to which the vote on the IV revision contributed significantly. Over 70% of the growth of CHF 12.3 million in the food sector is attributable to the increase in advertising pressure from the chocolate/confectionery sub-market and product range advertising. The cosmetics/personal care, energy and clothing/leisure/sport advertising markets also recorded significant year-on-year growth in May, with increases of 34%, 27% and 33.1% respectively.
By contrast, the key market of beverages declined by around CHF 2.3 million. According to Media Focus, this was due to more cautious mineral water producers. The large decline in advertising pressure for non-alcoholic and domestic beers could not be offset by the growth in foreign beers, with the entire product group declining by CHF 1.6 million.
