Advertising expenditure increased in the first half of the year
Advertising spending in Switzerland rose by 147.9 million francs in the first half of 2007 compared with the same period a year earlier. Television is the strongest medium among electronic media, while movie theater advertising is the clear loser.
The Swiss advertising market developed positively in the first half of 2007: advertising expenditure rose by CHF 147.9 million compared to the same period last year, which corresponds to an increase of 8.2 percent. The strongest medium within the electronic media is television, which can look back on six consistently positive months, according to a quarterly report from Goldbach Media. According to Media Focus, TV increased advertising pressure by a total of CHF 67.4 million or 16.3% in the first half of the year. The two marketers IP Multimedia (+33%) and Cinecom (+44.7%) benefited from this growth. The SRG channels grew less strongly at 5.7%. According to Goldbach Media, this is due to the development of the second program chains in the respective language regions: SF2 lost 13.3% in German-speaking Switzerland, TSI2 28.4% in Italian-speaking Switzerland and TSR2 as much as 32.9% in French-speaking Switzerland.
Cinema advertising, on the other hand, was the clear loser in the first half of the year: its advertising pressure fell by 15.3 percent or CHF 3.5 million. Online advertising is also slightly behind the previous year's volume, falling just under 0.5 percent short of the June 2006 figure, according to the quarterly report. According to Media Focus, advertising pressure in teletext advertising continues to fall massively compared to 2006, reaching a volume of CHF 5.5 million in the period from January to June. This represents a decrease of 6.0 percent or CHF 0.4 million. Radio, on the other hand, recorded a significant increase of 7.3% or CHF 4.6 million compared to the previous year.
Cinema advertising, on the other hand, was the clear loser in the first half of the year: its advertising pressure fell by 15.3 percent or CHF 3.5 million. Online advertising is also slightly behind the previous year's volume, falling just under 0.5 percent short of the June 2006 figure, according to the quarterly report. According to Media Focus, advertising pressure in teletext advertising continues to fall massively compared to 2006, reaching a volume of CHF 5.5 million in the period from January to June. This represents a decrease of 6.0 percent or CHF 0.4 million. Radio, on the other hand, recorded a significant increase of 7.3% or CHF 4.6 million compared to the previous year.
