Web analytics report: Too little focus on online customers
More than half of Austria’s top 100 companies are not focusing enough on their online customers, as shown by the recently published “Web Analysis Report Austria 2008.” They do not know who visits their website or how users behave there. As a result, they are losing out on millions in revenue.
More than half of Austria's top 100 companies do not focus enough on their online customers, as the recently published Web Analysis Report Austria 2008 shows. They do not know who is visiting their website and how users behave there. Millions in sales are being wasted as a result, criticizes Siegfreid Stepke, Managing Director of the management consultancy E-dialog.at, to Pressetext.
Stepke believes that the potential of a company's website could be exploited to a greater extent by analyzing online activity on its own website. Companies could gain important data for optimizing their online offering with tools for analysing visitors to their homepage. However, more than 50 percent of companies still do not measure success with suitable web analysis software. In Germany, 47 percent of DAX companies use such software.
The web analytics report also surveyed the transparency of companies that use web analytics tools. According to Stepke, this analysis does not collect user data, but only the movement of online visitors on the site. Nevertheless, surfers should be made aware of the data collection. However, 67 percent of companies that use web analysis programs do not inform users about this.
Stepke believes that the potential of a company's website could be exploited to a greater extent by analyzing online activity on its own website. Companies could gain important data for optimizing their online offering with tools for analysing visitors to their homepage. However, more than 50 percent of companies still do not measure success with suitable web analysis software. In Germany, 47 percent of DAX companies use such software.
The web analytics report also surveyed the transparency of companies that use web analytics tools. According to Stepke, this analysis does not collect user data, but only the movement of online visitors on the site. Nevertheless, surfers should be made aware of the data collection. However, 67 percent of companies that use web analysis programs do not inform users about this.
