Tilllate receives one vote

 
Radio The night owl portal Tilllate launches an online radio station and breaks new ground. 
Tilllate thrives on the beauties of the night. At weekends, hundreds of photographers mingle with the party crowd and try to quench their irrepressible thirst for self-portrayal. Since the beginning of October, the night owl portal has been adding an acoustic component to the party pictures. With its own online radio station, Tilllate wants to make "clubbers' ears" vibrate and satisfy the "music hunger of its clubbing community", according to its own description. Three music genres are currently played: Urban, Trance/Progressive and House/Electro.
With the new offer, the night portal wants to clearly differentiate itself from other radio stations. Instead of compiling music lists and producing shows themselves, DJs and party organizers design the program themselves. Registered music producers can upload their soundscapes to the website and create profiles. If they meet the quality requirements of the party portal, the music goes on air. Apart from a few English-language radio shows, Nightlife Radio is not yet hosted. In terms of content, Tilllate only wants to focus on music in an initial phase. The range of shows will be continuously expanded.
For project manager Marco Rohr, the timing of the launch was just right. Tilllate had had such a project in mind for a long time, but had waited to realize it. "Two years ago, it would have been much more difficult to get started," says Rohr. The good relationships with artists and event organizers would have been missing then. Rohr is convinced that the radio will cause a stir among partygoers. "Music is probably the most important part of club culture. The community has been waiting for an offer like this."
The party portal got off to a good start with the new project. Partygoers and artists are showing interest. Rohr: "We already have the listenership that other internet radio stations in this genre only have after two years." The radio concept promises interesting opportunities for advertisers: "We are clarifying various sponsorship concepts," says Rohr. For example, the portal wants to open up the channel for commercials. However, Tilllate also wants to earn money with paid services such as podcasts and on-demand functions. Depending on the concept, the artists should also share in the success.
The online concept is likely to set new standards in the Swiss radio landscape. On the one hand, the community can create the music program itself, and on the other, the partygoers are closely linked to existing content such as event information, photo reports and artist profiles. These are advantages that FM or DAB radio programs have not yet offered in this form. To implement Nightlife Radio, Tilllate is working with Digital Media Distribution (DMD2), which is responsible for broadcasting operations. DMD2 is also responsible for the quality control of the music uploaded to the platform and will also support Tilllate in the acquisition of new content.
Christian Lüscher
Linking nightlife with advertisingTilllate reaches worldwide
1.8 million night owls per month in the 18 to 35 age segment. Around 500,000 people are currently members of the party community. The portal launched its photo service seven years ago. Since then, the online archive contains around eleven million images. Tilllate employs more than 1,100 photographers worldwide. In addition to party photos
Tilllate also produces the ten-minute television magazine "Nightlife TV", which can be seen on MTV at the weekend on Friday and Saturday at 8 pm. The lion's share of the income
is generated by Tilllate with advertising. Markus Popp, Head of Marketing at Tilllate, explains the business model: "We link the advertising industry with the nightlife industry." Founded in 2000, the platform
employs over 45 people worldwide and almost 100 part-time employees. The media company Tamedia recently acquired a stake in Tilllate. There are plans to increase the stake to 49 percent at the beginning of 2010. The cooperation with Tamedia is intended to strengthen the collaboration between 20 Minuten and Tilllate in the print and online sectors. Tilllate operates the business in Switzerland, Germany, Austria, Italy, Spain, Ibiza, the UK, France, the Netherlands, Turkey and Bulgaria. (cl)