Study on the competitiveness of newspapers in the digital age
Amid the changing media landscape, a report has emerged that aims to prove that newspapers have a long-term future. It offers insights into what publishers can do to rise to this challenge. Among other things, the report highlights the finding that consumers are willing to pay for the content offered by newspapers online.
In the midst of the changing media landscape, a report has been published to prove that the newspaper medium has a long-term future. It gives an impression of what publishers can do to meet this challenge. According to Viscom.ch, the report on the competitiveness of newspapers was compiled by Pricewaterhouse Coopers in collaboration with the World Association of Newspapers. It looks at the changing behavior of newspaper users and the corresponding reactions of newspaper publishers, advertisers, advertising agencies and media buyers.
Among other things, the statement that consumers are prepared to pay for the content offered by newspapers on the Internet stands out. This is also clearly shown in a study by Tamedia. Up to 42 percent of news readers would use online news instead of the daily newspaper. However, despite the huge growth potential on the Internet, the printed edition is the most important source of income for newspaper publishers, according to the report, and this will remain the case for the foreseeable future. At the same time, however, consumer spending on the Internet will generally increase over the next few years. In general reporting, consumers place a high value on in-depth insights and analysis. The core principles of thorough analysis and trustworthy editorial contributions are also in demand on the Internet.
The report is based on consumer surveys, discussions with representatives of major publishers, advertisers and media buyers worldwide as well as industry reports, analysts' opinions and Pricewaterhouse Coopers' own data.
Among other things, the statement that consumers are prepared to pay for the content offered by newspapers on the Internet stands out. This is also clearly shown in a study by Tamedia. Up to 42 percent of news readers would use online news instead of the daily newspaper. However, despite the huge growth potential on the Internet, the printed edition is the most important source of income for newspaper publishers, according to the report, and this will remain the case for the foreseeable future. At the same time, however, consumer spending on the Internet will generally increase over the next few years. In general reporting, consumers place a high value on in-depth insights and analysis. The core principles of thorough analysis and trustworthy editorial contributions are also in demand on the Internet.
The report is based on consumer surveys, discussions with representatives of major publishers, advertisers and media buyers worldwide as well as industry reports, analysts' opinions and Pricewaterhouse Coopers' own data.
