SRF: new brand world, new web presence

The media world is changing rapidly: More and more offerings are competing for the audience's attention, and audiences are increasingly using media according to individual preferences, mobile and time-independent. It is therefore important for SRF to be recognizable as a strong brand, a media beacon, on all vectors and channels, the company writes in a statement. Hansruedi Schoch, Head of Programming: "By linking all our offerings to the corporate brand throughout, we are sending a strong signal of commonality. In a media landscape that is characterized by a high degree of change, the SRF brand offers the audience both orientation and a home - whether on radio, TV or online."

According to the statement, the new branding ensures the perception of the overall offering "from a single source," but at the same time resumes strongly anchored previous brand elements, ensures the necessary distinctiveness between radio and television brands and does justice to the independence of the various program profiles: The individual brands, especially those of the radios, are each to be distinguished by their own identity, and the logos feature different colors and an individual emotionality. On the night of December 15-16, 2012, SRF will implement the rebranding on all channels; from December 16, audiences will therefore encounter the new brand names and logos.

The new brand names and logos at a glance:

Radio SRF 1

Radio SRF 2 Culture

Radio SRF 3

Radio SRF 4 News

Radio SRF Virus

Radio SRF Music Wave

SRF 1

SRF info

Facilitated online access

Also on December 16, SRF goes online with a completely revamped web presence: Srf.ch bundles the online content of radio and television under a common address. This means that all of SRF's multimedia offerings will also be consistently linked to the umbrella brand. To help users find their way around the new site as quickly as possible, they will be redirected from the previous radio and TV addresses (Drs.ch and Sf.tv) directly to Srf.ch. SRF's new web presence strengthens the focus on audio and video. The home page offers an overview of the most important, up-to-date multimedia content, as well as service information on weather and traffic at the click of a button. The topic sections News, Sports, Culture, Entertainment, Consumer, Health, Knowledge & Digital facilitate access according to individual interests, as do the entry pages of the six radio channels. The overview pages are arranged according to journalistic criteria.

Alternatively, the "Social View" view can be used to display topics that have been accessed or commented on particularly often. srf.ch also specifically integrates interactive elements such as Twitter messages and special explanatory graphics. Hansruedi Schoch, Head of Programming: "Srf.ch reflects the changing audience needs and the evolving convergent journalism at SRF. We used the merger of the radio and TV sites to review the entire multimedia offering and to position ourselves as a broadcaster in line with the times online as well. Our web presence, however, is a dynamic offering that should continuously evolve and also provide room for the experimental and unexpected."