PWC study: Increasing digitalization in the media and entertainment industry
Over the next five years, digitization in the media and entertainment industry will continue to grow—at a pace that is independent of the availability of broadband and mobile infrastructure.
Digitization in the media and entertainment industry will continue to increase over the next five years. This will happen at a speed that is independent of the availability of broadband and mobile infrastructure. The industry will grow by an average of 2.7% per year worldwide to 1,600 billion dollars by 2013. This is according to the annual study "Global Entertainment & Media Outlook 2009-2013" published by Pricewaterhouse Coopers PWC.
In addition, industry revenues are expected to fall by 3.9% to just under 1,350 billion dollars in the current year. Next year, 2010, the market will recover and grow by an average of 7.1% annually from 2011 to 2013 to 1,600 billion dollars. According to the study, the Asia-Pacific region is growing the fastest at 4.9 percent annually with a total volume of 413 billion dollars in 2013.
The international share of online advertising will increase from around 12% in the previous year to 18% in 2013. The video game market will grow by 7.4 percent annually from 51.4 billion dollars last year to 73.5 billion dollars in 2013, as the study further states.
The fastest growing categories are online and wireless games. Their market will grow by 10.6 percent for online games and 13.8 percent for wireless games by 2013. The market for traditional PC games, on the other hand, will continue to shrink.
In addition, industry revenues are expected to fall by 3.9% to just under 1,350 billion dollars in the current year. Next year, 2010, the market will recover and grow by an average of 7.1% annually from 2011 to 2013 to 1,600 billion dollars. According to the study, the Asia-Pacific region is growing the fastest at 4.9 percent annually with a total volume of 413 billion dollars in 2013.
The international share of online advertising will increase from around 12% in the previous year to 18% in 2013. The video game market will grow by 7.4 percent annually from 51.4 billion dollars last year to 73.5 billion dollars in 2013, as the study further states.
The fastest growing categories are online and wireless games. Their market will grow by 10.6 percent for online games and 13.8 percent for wireless games by 2013. The market for traditional PC games, on the other hand, will continue to shrink.
