Planteactive analyzes digital media use in Switzerland
In July/August of this year, Planetactive conducted an online survey on the use of media in Switzerland, with a particular focus on digital media. The agency came to the conclusion that the gap between actual media usage and expenditure on digital marketing is still very wide, even in Switzerland.
In July/August of this year, Planetactive conducted an online survey on the use of media in Switzerland, with a particular focus on digital media. The agency came to the conclusion that the gap between actual media usage and expenditure on digital marketing is still very wide, even in Switzerland.
The average Swiss Internet user spends more than three hours on the Internet. The use of online media is mainly at the expense of the consumption of print media, but TV and radio will also have to give up time for three quarters of respondents, Planetactive wrote in a press release on Friday.
For Martin Sinning, Managing Director of Planetactive in Zurich, the results of the study show that it is high time for advertisers to invest more of their advertising budgets in digital media. Traditional media are still overrepresented, target groups are becoming increasingly difficult to reach there and the efficiency of the campaign is becoming increasingly difficult to prove.
The average Swiss Internet user spends more than three hours on the Internet. The use of online media is mainly at the expense of the consumption of print media, but TV and radio will also have to give up time for three quarters of respondents, Planetactive wrote in a press release on Friday.
For Martin Sinning, Managing Director of Planetactive in Zurich, the results of the study show that it is high time for advertisers to invest more of their advertising budgets in digital media. Traditional media are still overrepresented, target groups are becoming increasingly difficult to reach there and the efficiency of the campaign is becoming increasingly difficult to prove.
