With the Werbewoche podcast, which is produced in cooperation with Notch Interactive and Jingle Jungle, we provide you with selected articles from our magazine in audible form. You can find all previously published issues at Werbewoche.ch/podcasts.

Experience is King

The brand management of tomorrow will no longer rely on consistent messages and content. Instead, customers expect a brand experience with added value. Here are the most important challenges.

Higher, more beautiful, more exciting

"You haven't been to the mountains until you've been to Switzerland": this winter, Switzerland Tourism is so self-confident that even Austria Tourism is sounding the alarm. The "Upgrade your Winter" campaign was created by the young, owner-managed agency Sir Mary.

With the Werbewoche podcast, which is produced in collaboration with Notch Interactive and Jingle Jungle, you can listen to a selection of our articles on the go. You can find all previously published issues at Werbewoche.ch/podcasts. For example, you can start the podcast directly in the player on the preview tile - and then activate the lock screen of your smartphone.

Five insights into media behavior directly from Generation Z

Growing up in a digital, networked world. A life based entirely on the motto "mobile first". Influenced by the glamorous lifestyle of influencers on social media. This is how they should be. The digital natives, Generation Z. Is that really true?

Official documents on paper are worth a lot

2018 will bring a major change for Zurich's regional media: the new Municipalities Act will in future allow municipalities to publish their official information on electronic channels only.

With the Werbewoche podcast, produced in collaboration with Notch Interactive and Jingle Jungle, you can listen to a selection of our articles on the go. You can find all previous editions at Werbewoche.ch/podcasts. For example, you can start the podcast directly in the player on the preview tile - and then activate the lock screen of your smartphone.

Of course, you can also download the podcast and listen to it as an MP3 on the playback device of your choice.

The newspaper becomes a mobile supplement

Unlimited and free: The digital kiosks of French telephone providers are a paradise for readers.

Department store of the future

The retail trade and department stores in particular are under pressure. New structures and innovations are needed to prevent shopping malls from becoming "dead malls". Keyword digitalization.

With the Werbewoche podcast, produced in collaboration with Notch Interactive and Jingle Jungle, you can listen to a selection of our articles on the go. You can find all previous issues at Werbewoche.ch/podcasts.

1001 nights are not enough: seven theses on storytelling

Storytelling is as old as mankind. Nevertheless, there are always new stories. And more are added every day. The question is: what is the most convincing way to tell modern brand stories? And what should brands pay particular attention to when it comes to storytelling? The following seven tips provide some important pointers.

_{The author: Sören Schröder is Creative Director at Notch Interactive. He has been developing innovative communication ideas for clients in Switzerland and abroad for over ten years. The award-winning creative is a member of ADC Switzerland.}

The forgotten public service

Although digital user numbers are rising steadily, the traditional daily newspaper is losing ground. No wonder, then, that state press subsidies are now on the political agenda. However, one crucial factor is missing from this debate.

_{The author: Jérôme Martinu has been Editor-in-Chief of the Luzerner Zeitung since May 2016. The 42-year-old historian was previously deputy editor-in-chief and head of the regional departments since 2012. He has worked at the LZ media house in Lucerne for 15 years.}

With the Werbewoche podcast, produced in collaboration with Notch Interactive and Jingle Jungle, you can listen to a selection of our articles on the go. You can find all previously published issues at Werbewoche.ch/podcasts. For example, you can start the podcast directly in the player on the preview tile - and then activate the lock screen of your smartphone.

Of course, you can also download the podcast and listen to it as an MP3 on the playback device of your choice.

Swiss press: Attractive and important for migrants

This should be exciting for publishers, media providers and integration officers: In spring, the media research institute WEMF proved that the use of Swiss print media remains stable despite all negative forecasts. Now a further analysis of the MACH Basic data shows that migrants living in Switzerland use Swiss print media almost as intensively as people without a migration background - with a few interesting deviations.

Customer experience - wow my ass!

Digitalization, automation and individualization of market cultivation are part of everyday life today. How can technological advantages in customer interaction be translated into market success? A short report from the field through the customer's eyes - without any claim to completeness.