Between poster and pixels

Traditional out-of-home (OOH) advertising and digital out-of-home (DOOH) advertising have something in common: they attract attention in public spaces. But they also differ fundamentally. Can the two formats be compared? A side-by-side comparison.

Julia Gundelach - October 31, 2021

You are currently viewing an article that is only available with a Markt-Kom online subscription. To read the full content, you need an active subscription.

Between poster and pixels

Traditional out-of-home (OOH) advertising and digital out-of-home (DOOH) advertising have something in common: they attract attention in public spaces. But they also differ fundamentally. Can the two formats be compared? A side-by-side comparison.

More articles on the topic

Score Media Group: Trust Trumps News Context

Advertising Spending by Global Brands: Big Tech Cuts Back, Consumer Spending Rises

Morning for the Arosa Comedy Festival: A media plan that adapts to ticket sales