TSBA campaign is Capture Media "Campaign of the Month" in July
Tourismus Savognin Bivio Albula has won Capture Media’s «Campaign of the Month» award for July with its innovative story-based engagement. The campaign set new performance benchmarks and impressively demonstrated how video ads optimized specifically for mobile devices can demonstrably increase awareness of Val Surses.
The tourism organization's summer video was intended to bring the Val Surses closer to users and showcase the diversity of the region. The "Story Engagement" advertising format brought the Surset landscape directly to cell phones. According to Capture Media, the stories, which are similar to Instagram stories in terms of their interactive control, achieved an engagement rate of 4.85% compared to a benchmark of 2%. The above-average interaction shows that the video content not only appeals to mobile users, but that it has also demonstrably aroused interest in the Val Surses region.
The summer campaign ran from May 24 to July 21, 2024 and was structured in several parts. In the first phase, users were targeted on various channels - from advertising media in display and social media to static and native ads. The predominantly mobile traffic was optimized daily through the targeted selection of particularly high-performing channels. According to Capture Media, this resulted in a remarkable quality of traffic for the campaign. In the second phase, the message was specifically reinforced by the summer video and the intrinsic interest of the users was further promoted.
Responsible at Tourismus Savognin Bivio Albula: Tanja Amacher (Managing Director), Luana Tscharner (Team Leader and Product Manager Mountain). Responsible at Geyst: Marina Hafner (consultant), Johannes Just (creation). Responsible at Capture Media: Leona Zerr (Lead Digital & Analytics), Ayla Schwarzenbach (Digital Designer), Nicole Ruckstuhl (Commercial Manager).
