Swiss Post bundles its advertising channels under new brand
With Post Advertising, companies and agencies gain access to a cross-media offering that includes a variety of advertising channels.
Swiss Post is realigning itself in the advertising market: Under the brand Post Advertising the company is positioning itself in the advertising market as an integral advertising provider. Companies and their agencies thus gain access to a cross-media offering that includes direct marketing, mobile in-app marketing, digital out-of-home, personalized e-mail marketing, and programmatic display advertising. Instead of offers for individual channels, advertisers now get tailored, data-driven total solutions designed to reach the target audience where they are.
Advertising measures that can be modeled programmatically
One component of the interlinked package is the programmatically modelable advertising measures on Swiss Post's digital communication channels. The cross-media bundling is intended to achieve a campaign setting with a particularly high advertising impact, according to Swiss Post. In a first step, this will include digital posters, display advertising on the Swiss Post website and unaddressed direct mail.
In the second step, the target group is led to the desired action with a digital or physical personalized mailing. Oliver Egger, Managing Director Media and Advertising Market at Swiss Post, says: "Our business customers want to make relevant offers to their customers - with advertising that is as individualized as possible without a great deal of wastage. We take this into account." In the video, he explains which advertising spaces Swiss Post offers and how it protects customer data.
