Nau.ch and Havas rely on "Midbreak Ad" for SBB
Nau Media is launching "Midbreak" for SBB. The new, large-scale advertising format will enable SBB to get its message across to users in a particularly innovative and interactive way, as detailed in a press release.
Short, targeted advertising interruptions are intended to create "an immersive and visually impressive experience on mobile devices". This would seamlessly integrate advertising messages into the user experience and create new opportunities for emotional brand staging.
"It is important to us to make advertising on Nau.ch contemporary and appealing. With formats such as 'Midbreak Mobile', we are setting new standards and offering our advertising partners the opportunity to be present in an innovative way," explains Tiziano Obrecht, Director Advertising Strategy at Nau Media.
For Pascal Wälti, Marketing Communications Manager Media at SBB, the new format from Nau.ch is also an exciting solution, "which enables us to place our messages in a high-quality environment using both video and image material." The high density of advertising in the digital sector leads to "banner blindness" among users. "In particular, we hope that the exclusivity and interactivity of the midbreak ad will create positive effects in terms of the user's attention to the advertising message," Wälti continues.
Responsible at SBB: Pascal Wälti & Beat Huber (Marketing Communications Manager Media). Responsible at Havas: Marieke Alleleijn (Senior Account Director). Responsible at Publica4: Luca Maier (Chief Sales Officer).
