AI-driven video advertising: Pxlstrm doubles view-through rate

Video advertising is facing a radical change: while moving images dominate as a marketing channel, targeted playout often remains imprecise. Pxlstrm solves this problem with AI-supported analysis of video content - including dialog, objects and soundtrack.

Wei Phung, CEO & Co-Founder of Pxlstrm, recognized the core problem: advertising often does not reach the right audience because the context of the video content is not taken into account. Back in Switzerland, he founded the company Pxlstrm with Mark Forster, which enables advertisers to target precisely.

"Our AI analyzes videos to improve reach, targeting and brand safety. For example, it can recognize which brands are being advertised and which products and objects appear in the video. We also use the audio track to record exactly what is being said. We analyze and classify all this information. This enables us to understand at video level what activities are taking place, what tonality is present and what mood the video conveys."

Pxlstrm relies on patented AI methods that have been proven to increase advertising effectiveness. Typically, campaigns achieve a +100 % higher view-through rate and 98 % thematically relevant impressions. Brand safety and audience targeting significantly outperform traditional video advertising services.

A practical example: Pxlstrm analyzed around 500,000 videos for a luxury car brand, from which 80 % were filtered out as they did not meet the requirements for brand safety and targeting. The result: a +70 % better performance across various metrics compared to the client's previous video ad buy.

This week, Wei Phung announced a limited-time offer: The first ten customers will receive a free video audit worth CHF 1,900, providing detailed insights into performance, delivery and placement - including individual optimization suggestions.