Horizon wins tender for the city of Sion
Horizon, the OOH brand of the ESH Médias Group, has been awarded the concession for public billboards in Sion, the capital of Valais.
With Sion, Horizon has won a major tender in the Valais capital,according to a statement. Starting in January 2022, Horizon will manage advertising space throughout the city's public areas for ten years. A large part of the poster park will be digital advertising space.
Market leader in Valais
With this concession, Horizon will have around 650 usable billboards in the canton. With the budgets in Monthey in 2018 and the canton of Valais in 2020, Horizon will be the market leader in street posters in the canton of Valais, it adds.
Impactmedias, the advertising agency of the ESH Médias Group responsible for marketing billboard sites, is also to benefit from the concession and be able to develop further. The concession will enable Impactmedias to offer national and regional customers an even broader range of communication solutions.
Marketing of the panels
The poster panels of the canton of Valais can already be booked for campaigns starting October 1, 2021. Those of the city of Sion will be booked from
January 1, 2022 will be available for campaigns.
