Goldbach Neo: More Screens for 2027
Goldbach Neo has opened bookings for 2027. The portfolio is expanding to include EuroAirport as well as additional screens and billboard spaces in Zurich, western Switzerland, and central Switzerland.
With the opening of bookings for 2027, Goldbach Neo is expanding its portfolio across multiple locations in Switzerland. Clients can now plan and book their out-of-home campaigns for the coming year. The Goldbach Neo portfolio thus offers additional opportunities for both traditional and digital brand communication.
EuroAirport Remains in the Goldbach Neo Portfolio
One highlight is EuroAirport. The only binational airport is located in the heart of the tri-border region and, in 2025, recorded 9.6 million passengers—the highest passenger volume in its history. Goldbach Neo won the bid and will continue to market the site for another five years.
New Screens in Zurich and Western Switzerland
The digital portfolio is also expanding in urban locations. In Zurich, four new screens are being added at the «Bahnhofquai/HB» tram stop. The historic tram stop, which serves approximately 44,000 passengers daily, serves as a central hub connecting the main train station, the Old Town, and the university district. The screens, which Goldbach Neo markets as part of the VBZ inventory, will be available starting in December 2026.
In Western Switzerland, three new screens in Lausanne’s trendy Flon district are expanding the offering. They are designed to provide high-quality digital inventory in an urban and bustling setting. In the roadside segment in Fribourg, six new screens are being added.
Additional land in Central Switzerland
Additional advertising opportunities are also emerging in Central Switzerland. In Lucerne, two new screens are being added: at Halden-/Lidostrasse 5, directly in front of the Swiss Museum of Transport, and at Hirschengraben 9, near the Rosenbörse. In Emmen and Emmenbrücke, the portfolio is expanding by 17 screens and 81 billboard spaces in the F12, F24, F200, and F4 formats.
With these new locations, Goldbach Neo is expanding its offerings across various regions, environments, and touchpoints. From international airports to central urban locations to roadside advertising, advertisers will have additional opportunities in 2027 to reach their target audiences with digital and traditional out-of-home campaigns.
