Goldbach Audience and 20 Minuten receive video certification from Digital Ad Trust
With this Digital Ad Trust certification, Goldbach’s certified video inventory meets quality standards in the areas of brand safety, ad fraud, visibility, and user experience.
According to current figures from the statistics portal Statista advertising spending on video advertising has risen sharply worldwide in recent years. This makes video advertising an increasingly relevant form of advertising. Now the Digital Ad Trust association also offers video certification of Swiss publishers.
Goldbach is the first company to be awarded the newly launched certificate in the area of video advertising since October 2023. This means that the video inventories of Goldbach Audience and 20 Minuten meet the requirements of the cross-association Digital Ad Trust initiative in the areas of brand safety, ad fraud, visibility and user experience. The current certification is valid from October 1, 2023 to September 30, 2024.
As a seal of quality in the Swiss advertising industry, the digital ad trust label aims to strengthen trust in digital advertising. "We know how important advertising security and brand reputation are for advertising companies these days. The Digital Ad Trust certification underlines our continuous efforts to offer our customers a safe and high-quality advertising environment and to set high industry standards together with our publishers," says Stefan Wagner, Managing Director of Goldbach Audience.
Founded in 2021, the Digital Ad Trust is an initiative of the IAB Switzerland Association, Leading Swiss Agencies LSA and Swiss Advertisers Association SWA and is committed to greater transparency in digital advertising. In June 2021, the first participating companies were awarded the Digital Ad Trust certificate for display inventories.
