Digital Out of Home Meets Dolce Vita: IDOOH at DMEXCO
IDOOH World is returning to DMEXCO 2026—with more than 30 expert presentations, a networking area with a Mediterranean vibe, and a packed program focused on the future of digital out-of-home advertising.
Digital Out of Home as a Stage at DMEXCO 2026
On September 23 and 24, 2026, the Institute for Digital Out of Home Media (IDOOH) will once again transform Hall 8 in Cologne into a central gathering place for the industry. Under the title «IDOOH World,» the initiative brings together more than 30 expert presentations, a Mediterranean-themed networking area, and a green outdoor area to create a comprehensive experience centered on Digital Out of Home—or DOOH for short.
The two-day program kicks off on September 23 with the DOOH Summit on the World of Media Stage. In three concise sessions, IDOOH will explore key questions about the industry’s future: What trends are shaping the market today and tomorrow? Why is the real-world media landscape becoming a competitive advantage for brands amid the AI wave? And how can the potential of at-retail DOOH be successfully tapped?
More than 30 sessions on the topics of tomorrow
Following the summit, the spotlight shifts to IDOOH World’s own stage. In approximately 30 presentations and panel discussions, leading companies in the industry will showcase the full spectrum of modern digital out-of-home (DOOH) communication. The program covers topics such as programmatic DOOH, retail media, artificial intelligence, creative excellence, attention and advertising impact, brand safety, and responsible media. The lineup is rounded out by international trends, innovative technologies, and real-world examples from successful campaigns.
A Mediterranean atmosphere as a deliberate contrast
In addition to the content-focused program, networking remains at the heart of IDOOH World. Spanning approximately 600 square meters, olive and citrus trees, plenty of greenery, and natural materials create a relaxed atmosphere—deliberately designed as a tranquil contrast to the hustle and bustle of the trade show. The design is intended to encourage visitors to linger, network, and engage in spontaneous conversations.
The Institute for Digital Out of Home Media serves as the umbrella organization behind IDOOH World. The event is a joint initiative of Adform, Adlocaite, airtango, Cittadino, ECE, ECN Executive Channel Deutschland, eisbach.media, HYGH, INOVISCO, It Works, LAYA, One Tech Group, Rechargy, RetailFellas, Ströer, TV-Wartezimmer, Virtual Minds, Wall, Weischer.OOH, and Wildstone.
More information about IDOOH World and the program at DMEXCO 2026 is available at: https://idooh.media/
