Zürcher Kantonalbank's media account goes to Webrepublic
With this comprehensive media budget, Webrepublic is further expanding its long-standing partnership with Zürcher Kantonalbank. Starting in 2024, the agency will be responsible for all of the Swiss bank’s online and offline media activities and will continue to support it across various marketing disciplines.
Webrepublic prevailed against five other agencies in a multi-stage pitch process and secured the multi-year 360° media mandate from Zürcher Kantonalbank. The focus is on the needs of the various marketing target groups and support across all funnel stages.
The collaboration includes online and offline marketing activities and covers all paid media channels including TV, radio, print, OoH, social media, display, video and paid search. Webrepublic is responsible for the strategic planning and implementation of the measures. Additional services, including SEO, UX and digital analytics, drive the further development of the customer experience.
