Blue Entertainment extends marketing agreement with Ringier Advertising
Blue Entertainment will continue to have Ringier Advertising exclusively market the inventory of the Blue News portal through the end of 2025.
Since 2016, the marketing of Blue News' digital inventory has been in the hands of Ringier Advertising. "Blue News is an innovative and strong brand with great reach throughout Switzerland. We are proud and have great fun to continue to exclusively market this great brand together with the Blue News team. We are extremely pleased about the contract extension and the trust placed in us by Blue Entertainment AG," says Thomas Passen, Managing Director of Ringier Advertising.
"Especially in these challenging times, Ringier Advertising's high flexibility and innovative approaches suited us very well," adds Wolfgang Elsässer, CEO of Blue Entertainment. "We are now expressing our satisfaction by extending the marketing contract."
