Swiss Radioworld Becomes Goldbach Audio
What Managing Director Ralf Brachat had already hinted at during the m&k interview at Radio Night is now official: Swiss Radioworld, the radio and audio advertising agency, will operate under the new name Goldbach Audio effective September 1, 2026.
A Consistent Response to Market Changes
Digital distribution channels, the podcast boom, and programmatic advertising solutions have permanently transformed the Swiss audio landscape in recent years. With the rebranding to Goldbach Audio The Goldbach subsidiary is now formally taking this step and sharpening its profile as a comprehensive specialist covering the entire spectrum of audio advertising. At the same time, the company is aligning itself even more closely—both visually and strategically—with the overarching Goldbach Group AG umbrella.
Managing Director Ralf Brachat had already hinted that the course for the future had been set on the sidelines of this year's Radio Night at the Carlton in Zurich. Now the official announcement has been made.
«The transformation from Swiss Radioworld to Goldbach Audio is a logical next step for us. With our many years of experience, our dedicated team, and our innovative strength, we are ideally positioned to proactively meet the needs of our customers and offer future-proof solutions for radio and digital audio.»
- Ralf Brachat, Managing Director of Goldbach Audio
Focus on Technology, Programmatic Advertising, and Podcasts
The growing diversity of distribution and consumption channels demands greater technological expertise and cross-media consulting in the advertising market. In recent years, the former Swiss Radioworld has systematically built up expertise to offer advertisers not only traditional radio but also innovative products such as its in-house podcast network and forward-looking programmatic radio. The company intends to further advance this path of innovation under the new Goldbach Audio label.
Continuity for Partners and Customers
For our market partners—including media agencies, clients, and radio stations—nothing will change in their day-to-day operations: the well-coordinated team, the familiar points of contact, and all processes and services will remain the same.
