NZZ Media Solutions becomes NZZone
NZZone is the name of the NZZ Media Group’s new marketing organization. It focuses on customer-centric campaigns and specializes in vertical service packages in relevant subject areas tailored to specific target audiences. The goal is to give advertisers access to the NZZ brand ecosystem and its platforms.
The marketing organization wants to support advertising partners in effectively showcasing their brands with topics and content within the NZZ world. Content marketing and brand advertising are also becoming increasingly important in Switzerland. They help to anchor messages in the public's memory and arouse consumer desire. Traditional campaigns, on the other hand, are fading into the background. Clever collaborations are needed in order to position oneself sustainably.
With this strategy, NZZone is now implementing the transformation of advertising marketing announced last November (Werbewoche.ch reported). With a clear focus that is reflected in the name of the new business unit.
With regard to consulting and sales, Adrian Näf says: "For the time being, nothing will change for our existing and future clients - except that we will make the entire NZZ brand world accessible to them and develop new tools, services and bundles for them," explains Adrian Näf in a press release. This will be done in close cooperation with the company's own partners: NZZ Content Creation for journalistic storytelling, Audienzz for the entire digital advertising market as well as NZZ Conferences and NZZ Live for exclusive events.
Remo Baumeler will be responsible for the strategy of the new business unit as Managing Director and will continue to head the digital advertising specialist Audienzz in the same role.
