APG|SGA becomes exclusive agency partner of VBZ TrafficMedia
Starting in April, APG|SGA will take over the sale of advertising space for VBZ TrafficMedia—the in-house sales organization of the Zurich Public Transport Authority (VBZ)—for a total of seven years.
VBZ TrafficMedia is the internal sales organization of Verkehrsbetriebe Zürich VBZ and is responsible for marketing advertising space on and in streetcars and buses. As part of an invitation to tender, an exclusive agency partner was sought for the VBZ product range as of April 1, 2025 for a contract period of seven years.
APG|SGA was awarded the contract at the end of February 2025. The OOH company is taking over the exclusive license from its predecessor for the procurement of advertising space on VBZ vehicles for advertising customers throughout Switzerland and is responsible for the procurement of roof advertising, full advertising streetcars, rear advertising, F200 and F12 on buses, hanging cartons, window banners and floor stickers on streetcars and buses.
VBZ is the largest urban transport company in Switzerland. With over 500 vehicles, VBZ transports over 960,000 passengers every day. The vehicles with their advertising spaces are on the road in the city of Zurich, the Limmat Valley, the upper Glattal, Zimmerberg and Pfannenstiel. The portfolio also includes the advertising spaces on and in the Glattalbahn streetcars and the interior spaces of the Forchbahn.
With the additional VBZ advertising inventory, APG|SGA is expanding its leading position in transport advertising and, with other major cities such as Bern, Lausanne, St. Gallen, Lugano and Lucerne, is offering its national as well as local and regional customers a comprehensive product portfolio.
