APG|SGA Interaction launches location-based mobile targeting
APG|SGA Interaction will launch the Aymo service on February 26, 2018. With this, the Interaction team has developed a targeting technology that is intended to set new standards for the accuracy of location-based targeting.
Aymo is the new product brand of APG|SGA Interaction and, according to the announcement, is to set a milestone in active market development in the mobile media, interactive and data collecting sectors. The name Aymo stands for "aim" and "mobile" and represents in the creative word combination the target accuracy of the new mobile products, which can also be booked independently of analog and digital billboard advertising.
The technology of the two products Aymo LiveTarget (real-time targeting) and Aymo ReTarget (location-based re-targeting), which was specially developed by APG|SGA Interaction, is based on a direct data link to over 15 high-reach Swiss mobile apps that generate over 2.5 million location data points every day. With the data partnerships, APG|SGA Interaction can guarantee a high quality of the location data used at all times. Only GPS and beacon data are used for location advertising targeting. To narrow down the geographical target group for an advertising campaign, so-called polygons are drawn on a map. This allows the advertiser to narrow down the target area with meter precision, thereby increasing the local and temporal relevance of his advertising message many times over.
The Aymo products have been intensively tested in recent months. Local and national customers were included. The high performance in terms of click rates and dwell time on the landing page have impressively demonstrated the immediate effect of aymo's precise targeting.
